Strategic Management (3rd Edition)

Author: [USA] Miller, translated by He Ying and others
Publisher:
Publish Date: 2004-04-01
Features: If you hope to become a successful manager in the future, you should start learning strategic management today. The world has become increasingly complex, and the market environment is changing rapidly. If only a few managers and experts in a company are involved in the formulation and implementation of strategy, it is impossible for the company to achieve success again. This book focuses on developing a competitive advantage based on excellent financial performance, using the "strategic structure" framework as a roadmap throughout the book. The book is divided into five parts: Strategic Management Perspectives, Strategic Analysis, Strategic Formulation, Strategic Implementation, and Strategic Management Cases.