Marketing Classification Methods for Chinese Publications

Author: Wang Jianqiang
Publisher:
Publish Date: 2005-08-01
Features: Provides a comprehensive introduction to the knowledge system of bookstore display and classification, offering reference value for the marketing and storage classification of publications! The classification methods in this book feature both respect for the knowledge structure of publications (i.e., the Chinese Library Classification) and consideration of readers' and bookstores' purchasing and marketing habits. Therefore, the hierarchical classification should not be interpreted as a knowledge structure. Sometimes, for the sake of sales, seemingly unscientific category names (as a matter of necessity) or the promotion of certain lower-level categories in the Chinese Library Classification may be used. This is actually a practical and useful method, and users can carefully understand its meaning. Overall, this book is primarily intended for publishers and various types of bookstores as a reference.
Classification of publications is a highly specialized task because it encompasses all human knowledge. Among all commodity classifications worldwide, publications are likely the most complex. Moreover, the marketing classification of publications also takes into account readers' needs, making it even more essential for specialized research, study, and application to truly leverage its significant role in logistics distribution, marketing planning, store layout, and detailed management.
"References" form an important foundation for the content of this "method" and include typical application examples. Therefore, users are strongly advised to read and master them, as this is crucial for correctly understanding and applying the book.