Management

Author: (American) David T. Urich, translated by Han Jinglun and others
Publisher:
Publishing Date: 2003-01-01
Features: The author, David T. Urich, is a renowned scholar in the field of American management. This book is one of his seminal works and has been revised to the fifth edition. It not only provides an introduction to basic management theories but also interprets new development theories, generally keeping pace with contemporary management theory and practice, and even offers forward-looking predictions in some aspects, reflecting the main themes of management development in the 20th and 21st centuries. The book features a novel structure, rich content, vivid language, and minimal case studies, which are appropriately matched with the theories and principles it supports. It is an outstanding textbook for MBA programs, especially EMBA, and is highly valuable.