Understand IT (Manager Guided)

Author: (English) Allen, (English) Samplar, translated by Qiao Lichun
Publisher:
Publish Date: 2004-01-01
Features: Senior managers are making strategic decisions driven by information technology, and they can also make more informed decisions due to their IT knowledge. This is undoubtedly a clearly written book that can help senior managers understand the underlying technology and better drive business. Managers should indeed include this book in their management toolkit and use it as a daily reference to successfully design competitive strategies. — Peter Weill, Director of the Information Systems Research Center, MIT Sloan School of Management
This book not only helps readers become familiar with today's information technology but also provides insights into future IT technologies. The authors, with great enthusiasm, clearly explain the fundamental concepts of IT. It is precisely this clear description that provides readers with a driving force to move forward, enabling them to make the most of existing technologies while gaining a clear understanding of potential emerging technologies within their own companies.
The target audience for this book includes ordinary managers and students studying management. Dave Allen is a strategic consultant and lecturer at the London Business School, and Geoffrey L. Samplar is an associate professor of Information Management and Strategy at the London Business School.