Marketing Director

Author: Beijing Guangqi Company Research and Design Center
Publisher:
Publish Date: 2003-09-01
Features: Marketing is a set of comprehensive business operations that includes research and development, production, public relations, and sales. The general manager is the commander-in-chief, while the marketing director and his team are the generals who turn all of this into money, into revenue, and into real value. The marketing director and his team also turn all of this into a brand, into reputation, and into the company's wealth for tomorrow. Moreover, the market created by the marketing director and his team shapes the boundaries of the corporate empire, becoming the land on which future generations can survive.