Business Planning

Author: Li Baoshan
Publisher:
Publish Date: 2003-06-01
Features: Enterprise planning entered the Chinese market with the business expansion of foreign consulting companies such as Boston Consulting Group, McKinsey, and Accenture, within the last 20 years. It truly formed scale in about a decade and is currently in the process of adapting to China's national conditions and specific enterprise situations. Domestic enterprise planning has only just begun, although it has developed rapidly, it is still in a state of chaos with numerous issues. Enterprise planning practice has yet to be standardized or stabilized, and theoretical research that summarizes and abstracts these practices is even weaker. Given that many domestic planning books focus on experience and case summaries, this book strives to elevate itself from the level of experience to the level of wisdom, emphasizing rational thinking and innovation, providing readers with principles and operational models for problem-solving. Based on this principle, the book conducts a series of new explorations in terms of approach.