New Sales Indicator Management

Author: Zhang Panlin
Publisher:
Publish Date: 2003-08-01
Features: It is relatively rare to see sales indicator management as a standalone sales management system. This book constructs a sales indicator system from three levels: the content, magnitude, and weight of sales indicators. It deeply analyzes five major categories of sales indicators—such as sales volume or sales revenue, market share, sales expenses, customer satisfaction, and brand value—from three stages: the establishment of the sales indicator system, the implementation and control of the sales indicator system, and the evaluation of the results of the sales indicator system. It focuses on practical applications of how to ensure sales performance and sales targets through the management of sales indicators, making it a valuable reference for sales managers and marketing managers.