New Sales Channel Management (Second Edition) (Second Edition)

Author: Ni Haipeng
Publisher:
Publish Date: 2003-08-01
Features: Since its debut in 1998, this book has been highly favored by many marketing professionals and has been out of stock repeatedly in various regions. This indicates that Chinese enterprises are placing increasing importance on basic marketing management and sales business management. Over the past five years, Chinese marketing, enterprises, and Paili have all been progressing. On one hand, enterprises are encountering many new challenges in sales business management; on the other hand, new concepts and methods are constantly emerging, and Paili's practical experience is becoming more extensive and mature. Paili has the responsibility to share new knowledge, methods, and experiences with everyone. In recent years, sales channels have become key points and focal areas for many enterprises to compete and win. This book starts from three aspects: sales channel design, sales channel management, and sales channel evaluation, providing detailed strategies and operational methods for sales channel strategy and design, channel member selection, sales channel management processes, channel conflict and cooperation, channel member evaluation and improvement. It also includes management manuals for two major types of channel members, serving as a reference and guide for sales managers and marketing managers in practice.