Integrity (The Power of Corporate Character)

Author: Liu Guangming Compiler
Publisher:
Publish Date: 2006-04-21
Features: Corporate integrity, corporate credit, and corporate image are important components of intangible assets for enterprises. Many businesses regard the enhancement of corporate integrity, credit, and image as an investment behavior to expand corporate wealth and increase the value of intangible assets. Practice has proven that corporate credit and image engineering are effective means to promote economic growth and spiritual civilization. In the corporate credit and image system, corporate philosophy is the core element, and economic ethics is the essence of corporate philosophy. Therefore, researching corporate image and developing corporate image power cannot be separated from the study of economic ethics.