Charisma Speech (How to Gain Public Support)

Author: Yuan Yue
Publisher:
Publish Date: 2006-01-01
Features: This series of books covers the four main aspects of interpersonal communication: speaking to a group, speaking to one person, speaking to a stranger, and speaking to multiple people. It is used for communication between individuals, businesses, and organizations. The series combines theory with practice, and many practical examples are derived from the author's first-hand research. It provides important guidance for personal social interactions, as well as for marketing, management, and other aspects of businesses and organizations. The foundation of this series is the communication courses taught by the author, Yuan Yue, as a part-time professor at Tsinghua University's School of Public Policy and Management, as well as at the Tsinghua-Harvard Executive Education Program. Courses such as "Public Negotiation Skills" and "Leadership Communication Art" have been offered for three years and have been very well-received by students. This book discusses the significance and widespread application of public speaking, elaborates on the various preparations required, and uses examples to illustrate the techniques and precautions involved in public speaking. It can help speakers master the skills of public speaking in the shortest possible time.