Modern Strategic Analysis (Concepts, Techniques, and Applications, 4th Edition)

Author: (American) Grant, translated by Luo Jianping, proofread by Sun Yaojun
Publisher:
Publishing Date: 2005-09-01
Features: As a best-selling textbook on strategic management for senior undergraduate students and MBA students in universities, Modern Strategic Analysis has gained widespread recognition for its rigorous business strategy analysis methods. Modern Strategic Analysis introduces students to basic strategic concepts and principles. The textbook reflects current academic thought and management practices and provides students with the tools needed to develop and implement strategies to improve the performance of the organizations they join. In the fourth edition, the entire content has been thoroughly revised and updated. The features of the fourth edition include:
Added content on value creation in e-commerce and the strategic significance of information technology
A new chapter discussing the "new economy" and its implications for competition and profit
New developments in current strategic theory and practice
The emergence and development of organizational capabilities
The "winner-takes-all" market
Network externalities and standard competition
Complexity and self-organization
Strategic innovation
Linking analytical frameworks to their applications in real-world businesses
Revised data and applications to make the book more suitable for both teachers and students
As a best-selling textbook on strategic management for senior undergraduate students and MBA students in universities, Modern Strategic Analysis has gained widespread recognition for its rigorous business strategy analysis methods. Modern Strategic Analysis introduces students to basic strategic concepts and principles. The textbook reflects current academic thought and management practices and provides students with the tools needed to develop and implement strategies to improve the performance of the organizations they join. In the fourth edition, the entire content has been thoroughly revised and updated. The features of the fourth edition include:
Added content on value creation in e-commerce and the strategic significance of information technology
A new chapter discussing the "new economy" and its implications for competition and profit
New developments in current strategic theory and practice
The emergence and development of organizational capabilities
The "winner-takes-all" market
Network externalities and standard competition
Complexity and self-organization
Strategic innovation
Linking analytical frameworks to their applications in real-world businesses
Revised data and applications to make the book more suitable for both teachers and students