Key Value Chain (from customer value to company value)

Author: Gita et al
Publisher:
Publishing Time: Not available
Features: Customers are the most important source of company profit and value. Many companies are continuously increasing their investment in customers. However, companies focus more on the value they create for customers rather than the value customers bring to the company. The reason is that, traditionally, measuring customer value has required a significant amount of internal company data and the application of complex models. As a result, companies often use traditional indicators such as market share to measure performance, which may lead to incorrect assessments. This book provides readers with a simple yet effective method for measuring customer value. This method allows for a roughly accurate estimation of customer value without requiring detailed company data, and subsequently calculates company value to help make strategic and tactical decisions such as mergers and acquisitions.