Advertising Master Ogilvy (Unpublished Selections)

Author: (American) Ogilvy, translated by Zhuang Shufen
Publisher:
Publish Date: 2003-09-01
Features: Ogilvy was called a "hot advertising genius" by Time magazine. Under his leadership, Ogilvy & Mather Advertising grew from two employees with no clients into a renowned global advertising agency with 279 branches worldwide. As the title suggests, this collection contains previously unpublished private letters and memos from Ogilvy, with the only constant being the author's belief: advertising should not be regarded as a form of artistic expression. The sole legitimate function of advertising is "to sell" (to sell) — not to entertain the public, nor to impress people with your originality or aesthetic talent; advertising is done to sell products, otherwise it is not advertising (We sell — or else). If you disagree with this statement, then please do not waste your time reading this book — unless, of course, this book might change your mind.