Marketing (Core Concepts = Marketing: The Core in English)

Author: (USA) Kerin, R.A., (USA) Hartley, S.W., (USA) Rudelius, W.
Publisher:
Publish Date: 2005-01-01
Features: This book is concise in theory, cutting-edge in practice, and offers a novel research perspective. Its content is vivid and rich, making it highly readable. The authors use numerous new cases and corporate practices to vividly and accurately reflect and describe the core concepts and systems of marketing management. They integrate the principles and methods of marketing management into these cutting-edge cases. This writing style not only helps to stimulate readers' interest in learning but also enhances their practical skills. This book is a concise marketing textbook and the most valuable and most instructive reference tool in the field of marketing practice. It can serve as a textbook for students and advanced management trainees in economics and management at universities and colleges, as well as an indispensable reference for corporate managers and marketing professionals.