Gome Strategy

Author: Zhou Xibing
Publisher:
Publish Date: 2004-01-01
Features: Successful people naturally have their own philosophy of success, and success has its own reasons. Gome has unwaveringly adopted its unique business principles, growing stronger along the way, and has demonstrated its ambition in pursuing the "business marketing model" of "lowest total cost." The rise of Gome has at least ended the era where manufacturers dominated pricing in the home appliance market. With its strong capabilities, Gome can negotiate with manufacturers in a high-speed and renewed dialogue, and can also hold the initiative in pricing in the consumer market. Gome has created a miracle in China's home appliance chain sales industry with its outstanding business philosophy.