Entertainment First (Business Show in the Experience Economy Era)

Author: Schmidt et al
Publisher:
Publishing Time:
Features: Today, customers are more independent than ever, and the advertising industry seems increasingly unable to keep up. This book shows us how clever companies use imagination, humor, and performance to attract customers and engage them through new experiences. It provides successful case studies and demonstrates the "business show" techniques that can attract customers, launch new products, build brands, create buzz, and establish strong customer relationships. From street shows to street squads, from multimedia theaters to other forms, you can see the arrival of a new marketing era suitable for every customer and industry. Importantly, the book also provides tools to help you connect the "business show" with your brand, core strategic goals, and measurable results. Your company can also join the business show—there's no choice but to cater to today's customers!