Product Plan and Product Budget

Author: Roni Miller (USA), translated by Yao Li and Lan Ying
Publisher:
Publishing Date: 2002-02-01
Features: On one hand, this book discusses the qualitative process in period planning, including the analysis of current goods, overall segments, product mix adjustments, and market trends. On the other hand, it combines the qualitative planning of retail marketing with the quantitative analysis methods of economic planning in seasonal retail planning, conducting in-depth research and analysis using quantitative control methods. It is worth reading.