Survival Strategies for Small and Medium Enterprises - A Collection of Strategies for SMEs

Author: Chen Shujian
Publisher:
Publish Date: 2003-01-01
Features: This book selects a large number of articles on corporate management and business strategies published by the author in newspapers and magazines such as the "Yangcheng Evening News," "China Business," and "Greater Economic and Trade" during the 2001-2002 period. It is particularly compiled and organized from the serialized articles in the "Small and Medium Enterprises Strategies" column of the "Yangcheng Evening News." The content includes systems and institutions, leadership and corporate culture, human resources, performance evaluation, strategy, marketing, consumer behavior, social culture and business, public relations, and essays. Starting from the practical realities of small and medium-sized enterprises, the book challenges many long-held management doctrines, pointing out that they have misled numerous small and medium-sized enterprises in China. At the same time, it provides a wealth of actionable management and operational advice for the development of small and medium-sized enterprises, making it suitable for entrepreneurs, especially small and medium-sized enterprise owners, professional managers, corporate management personnel, and MBA students.