Perspective on BBC and CNN (Media Organization Management)

Author: Lucy Kim-Shankman (United Kingdom), translated by Peng Taiquan
Publisher:
Publish Date: 2004-01-01
Features: This book provides us with a unique perspective to analyze the two major global media organizations facing significant challenges during the transition period. BBC and CNN have vastly different histories, styles, and identity positions, but both are under increasing pressure from the reshaped media environment, including competition, globalization, digitalization, and homogenization, forcing them into a fierce battle in news reporting. Through an in-depth study of senior executives in both media organizations, the author of this research explores the beliefs and ideas related to management leadership and broadcasting policies. Against the backdrop of the increasingly market-oriented broadcasting industry, this book takes the two global media organizations—the long-standing public service BBC and the commercially operated CNN—as case studies to comparatively examine their cultural backgrounds, origins, strategic goals and missions, organizational competitiveness, strengths and weaknesses, the orientations of key figures, and the challenges they currently face. In the end of the book, the author summarizes the broader implications of this research and the potential lessons for specific media organizations.