Next Generation Media (Intellectual Exchange from Tsinghua University)

Author: Li Xiguang Sun Jingwei
Publisher:
Publish Date: 2002-04-01
Features: This book is the result of in-depth case studies and comprehensive analysis conducted by the Center for International Communication Studies at Tsinghua University, examining issues from multiple levels, angles, and perspectives. It is hoped that the publication of this book will encourage news media and academia to focus on cultivating the urgently needed professional talent, rather than those who merely memorize rigid doctrines and concepts—what Professor Li Xiguang refers to as "functional illiteracy."