Company Strategy -- Successful Classics of Fortune 500

Author: [British] Lynch, translated by Zhou Xuan et al
Publisher:
Publish Date: 2001-09-01
Features: This book comprehensively covers the field of corporate strategy learning. It addresses controversial issues that companies may encounter in practice and considers the compromises and constraints they may need to make during operations. Each chapter includes case studies. By formulating successful corporate strategies, it assists organizations in increasing the value of their assets and seeking the most effective strategies in practice under the resources they possess and the constraints they face. It explores two approaches to formulating corporate strategy: rational methods and creative methods. The book argues that classical methods need to be supplemented with more new ideas for the development of rationalized corporate strategy. Knowledge and innovation should be emphasized.