Retail Management (Strategic Approach, 9th Edition)

Author: Berman, Evans
Publisher:
Publish Date: 2004-08-01
Features: This book has the following features: guided by strategic decision-making, equipped with a large number of intuitive flowcharts, data, tables, and images; comprehensively covers the themes of retail operations; emphasizes practical methods and discussions of current issues. The book is based on strategic methods and the perspective of retail strategy. Within the framework of strategic methods, it explains how retailers adapt to complex and ever-changing environments and make corresponding plans. In this process, it also illustrates the opportunities and constraints that retailers should consider simultaneously. The retail strategy framework provides guidance on the overall planning and actions of retailers, summarizing their mission, goals, consumer markets, overall and specific actions, as well as control mechanisms. This book aims to cultivate an excellent retail planner and decision-maker who can continuously adapt to change. It is suitable for students with basic knowledge of marketing principles in retail courses and retail management.