The original ancestor of strategic management - Igor Ansoff

Author: Chen Rongping
Publisher:
Publish Date: 2005-01-01
Features: Every successful management is the success of the manager, and every failure is the failure of the manager. Management is carried out by people, not by force or facts. The manager's vision, dedication, and honesty determine whether the management is appropriate or not. A more detailed study known as the Hawthorne experiment revealed an "inconsistent" behavior that surprised the engineers, ultimately leading to the conclusion that the instinct of social cohesion was more decisive than material conditions in determining productivity. When several individuals combine to form a team, not only does their productivity improve, but their individual perspectives and ability to cooperate also greatly enhance. This book is one of the "Essentials of Western Management Masters' Thoughts Series," telling the management thoughts of the master of masters—George Elton Mayo. This book reviews Ansoff and his thoughts and theoretical system from the following aspects: introducing his life story; introducing and reviewing the background, basic concepts of the birth of Ansoff's corporate strategy theory; reviewing the theoretical system of Ansoff's strategic management; evaluating the historical status of Ansoff's strategic management theory and its research and application status in China.