Author: Xu Liling, Wang Ke
Publisher:
Publish Date: 2002-08-01
Features: This book completes the theoretical framework of the radio and television management system under the existing national conditions with brand new concepts and methods. The authors comprehensively apply theories from multiple disciplines such as sociology, economics, journalism, psychology, and statistics to analyze the development process, current characteristics, and operational models of radio and television management systems, as well as related policies.
Broadcast and Television Management Science
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