Author: Song Yuanfang
Publisher:
Publish Date: 1998-10-01
Features: The distinctive feature of this case collection lies in the cases it provides, which emphasize discussion, reflection, and student participation. The cases themselves may not have uniform answers, and only simple suggestive questions are provided after each case, leaving ample space for discussion and engagement in the classroom. This aligns with the teaching orientation of business management education, which focuses on cultivating skills. It also emphasizes the broad applicability of the cases. Additionally, to inspire readers' thinking, the author offers concise analytical prompts after each case or group of cases, along with thought-provoking questions at the end of each case. It can also serve as a reference book for entrepreneurs.
Renmin University of China School of Business / MBA Case: Management Information Systems Volume: Management Information Systems Volume
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