"Insight into China (Milton Kotler's Marketing Classics English-Chinese Parallel Edition)"

Author: [USA] Philip Kotler
Publisher:
Publish Date: Not available
Features: My brother Milton Kotler is a great marketing practitioner. He has worked with many world-renowned companies for many years and has maintained a good cooperative relationship to this day. For the Chinese economy and Chinese enterprises, Milton is both a diligent and eager student and an expert with unique insights. In this series of articles, Milton reveals the deep-seated problems in the growth process of contemporary Chinese enterprises through some superficial phenomena. I believe his analysis and his research and consulting work in China will greatly promote the development of Chinese enterprises in the global market. – Philip Kotler
In the future, more and more Chinese brand products will dominate the international market. I believe that among these success stories, there will definitely be some associated with a name: Milton Kotler – an expert and active practitioner who is proficient in strategic cooperation between Chinese innovative enterprises and global companies. – Yang Yang, CEO of Tsinghua Yuanxing Biopharmaceutical Group