Southern Media Leaders (Record of the 2005 Southern Media Summit Forum)

Author: Li Xing, Feng Xiaoning
Publisher:
Publish Date: 2005-12-01
Features: The Southern Media Summit was initiated by South China University of Technology and co-hosted by three organizations: Southern Daily Press Group, Southern Radio and Television Media Group. Its purpose is to develop it into a high-level platform for promoting the development of news and communication education in South China and strengthening communication and dialogue among media. This book is a pioneering work exploring the "Path to Rebuilding Mainstream Media," the first to compile the statements of high-ranking figures in the Guangdong media industry in a textual form. These insightful discussions on the development of the Guangdong media industry hold significant reference value for industry professionals and media researchers.
Preface
Welcome Address by Yang Weiguang, Vice President of the Chinese Literature and Art Federation, Chairman of the Chinese Artists Association, and Former Director of China Central Television (CCTV), Honorary Dean of the School of Journalism and Communication, South China University of Technology
Opening Address by Li Yuanyuan, President of South China University of Technology
Opening Remarks by Peng Xinyi, Vice President of South China University of Technology and Director of the Nan Campus Management Committee
Supporting Unit Address by Bukei, General Manager of Guangdong Nanhu International Travel Co., Ltd. & Western Holiday
Student Representative Address
Closing Address by Liu Shudao, Secretary of the Party Committee of South China University of Technology
Speech Record
The Responsibility of Media in the Social Transformation Period by Dai Yujing, President of the South China Branch of People's Daily
The Role of News Agencies in the Internet Age by Yang Jian, President of the Guangdong Branch of Xinhua News Agency
The Influence of Chinese News Abroad by Chen Jia, President of the Guangdong Branch of China News Service
Brand Media: Innovative Power by Fan Yijin, President of Southern Media Group
Influence Determined by Height by Yang Xingfeng, Editor-in-Chief of Southern Media Group
The Secret to the Rapid Growth of Metropolis Newspapers by Wang Chunfu, Deputy Editor-in-Chief of Southern Media Group and Editor-in-Chief of Southern Metropolis Daily
Party Newspapers, Renovation, and Professional Pursuit by Cao Ke, Member of the Editorial Committee of Southern Media Group and Director of the News Research Institute
Respecting Market Laws and Innovating Forward by Liang Guibiao, President of Yangcheng Evening News Group
Social Responsibility: the Soul of Yangcheng Evening News People by Pan Weiwen, Editor-in-Chief of Yangcheng Evening News Group
The Rapid Rise of Southern Television by Qu Nianzhong, Director of Southern Television
How We Decentralized Government Functions and Transformed Roles by Chen Junnian, Director of Guangdong Press and Publication Bureau
Institutional Changes in the Publishing Industry by Wang Guiké, General Manager of Guangdong Publishing Group
How Print Media Faces the Challenge of New Media by Li Wafen, Executive Deputy Editor-in-Chief of Guangzhou Daily Press Group
Localization and Internationalization of Guangzhou Television by Li Jinyuan, Director of Guangzhou Television
Q&A Session with the Audience
Interviews
Guangdong Media Will Maintain Its Leading Position—Interview with Hu Guohua, Deputy Minister of the Propaganda Department of the Guangdong Provincial Committee of the CPC
Serving the Central Work of Local Party Committees and Governments—Interview with Dai Yujing, President of the South China Branch of People's Daily
Pursuing the Unsubstitutable and Achieving the Unique—Interview with Yang Jian, President of the Guangdong Branch of Xinhua News Agency
How Chinese News Can Go Global?—Interview with Chen Jia, President of the Guangdong Branch of China News Service
"Southern Strategy" in the Competition of Newspaper Brands—Interview with Fan Yijin, President of Southern Media Group
The Positioning of Newspapers in the Fragmentation Era—Interview with Yang Xingfeng, Editor-in-Chief of Southern Media Group
Brand Determines Value—Interview with Wang Chunfu, Deputy Editor-in-Chief of Southern Media Group and Editor-in-Chief of Southern Metropolis Daily
Southern Is Our Soul, the Pearl River Delta Is Our Root—Interview with Cao Ke, Member of the Editorial Committee of Southern Media Group and Director of the News Research Institute
A Steady and Innovative Path in Newspaper Business—Interview with Liang Guibiao, President of Yangcheng Evening News Group
Media Must Survive on Credibility—Interview with Pan Weiwen, Former Editor-in-Chief of Yangcheng Evening News Group
Reform and Development of Guangdong Radio and Television—Interview with Wang Keman, President of Southern Radio and Television Media Group
The Prospects of Radio Are Getting Better—Interview with Bai Ling, Editor-in-Chief of Southern Radio and Television Media Group
We Shoulder the Mission of Competing with Overseas Television—Interview with Qu Nianzhong, Director of Southern Television
Publishing Industry Must Keep Up with the Times—Interview with Chen Junnian, Director of Guangdong Press and Publication Bureau
We Are Striving to Adjust the Structure of Book Products—Interview with Huang Shangli, Chairman of the Guangdong Publishing Group
The Important Responsibility of News Media in Building a Harmonious Society—Interview with Fan Xuyu, Director of Guangzhou Press and Publication and Broadcasting and Television Bureau
Game, Innovation, and Integration—Interview with Li Wafen, Executive Deputy Editor-in-Chief of Guangzhou Daily Press Group
The Tide Is Calm, the Wind Is Right—Interview with Ye Xiaofan, Director of Guangzhou People's Broadcasting Station
Striving to Build a First-Class Urban Television Station—Interview with Li Jinyuan, Director of Guangzhou Television
Selected Papers
Exploring the Essence of Things by Hu Guohua
The New Positioning of Party Newspapers by Yang Xingfeng
Analysis of Media Brand and Value by Wang Chunfu
Reform and Innovation According to Market Laws by Liang Guibiao
The Development and Changes of Professional Channels in Guangdong Radio by Bai Ling
Deepening System Reform and Building Cultural Brands by Zhang Huijian
Strategic Management of Southern Television (TVS) Through Differentiation Strategy by Qu Nianzhong
Discussion on the Transformation of China's Publishing Industry by Huang Shangli
Institutional Analysis of Market Operators in the Media Industry by Wang Guiké
Market, Content, Cooperation: Some Thoughts on the Reform and Development of Urban Television Stations by Li Jinyuan
Appendix
Appendix I: Selected Media Reports
Appendix II: Introduction to the School of Journalism and Communication, South China University of Technology
Appendix III: List of Part-time Professors of the School of Journalism and Communication, South China University of Technology
Acknowledgments