Network Advertising (Unfair Competition and Trademarks on the Internet)

Author: (USA) Stachler, edited by Sun Qiuning, translated by Sun Qiuning
Publisher:
Publishing Date: 2004-12-01
Features: This book discusses the legal issues of internet advertising. The topics covered include applicable law and jurisdiction; unfair competition; prohibitions or restrictions on tobacco, alcohol, and lotteries; trademarks; copyright; and criminal law issues. The issues addressed include the legal impact of domain name squatting, hyperlinks and meta tags. The book also explains the development of internet etiquette—known as netiquette. This book covers reports from 15 countries, including major jurisdictions in Europe as well as Australia, Israel, and New Zealand. The review section summarizes the general rules, differences, and unique phenomena of laws in different countries.