Going Global (How to Successfully Launch New Business Globally)

Author: (USA) John A. Kaslin, translated by Yang Mu
Publisher:
Publish Date: 2005-05-01
Features: Recommended by over 200 international executives from renowned companies! Dr. John A. Kaslin, a marketing expert in the modern world, has written this book for Chinese enterprises to achieve globalization. Globalization is not something new. It has gone through a process of thousands of years. However, today's globalization has some entirely new conditions: modern information and