Analyzing the Media (Responding to Media Transformation)

Author: Zhou Hongduo
Publisher:
Publish Date: 2006-06-01
Features: This book analyzes the media economy from a macro perspective, exploring its trends and countermeasures. On this basis, it delves into how to scientifically understand media economic activities, research methods in media economics, media capital operations and investment strategies, benefit analysis methods, and offers new insights into media financial issues. Additionally, it provides specialized analysis of the operations and development of two major traditional media—newspaper media and radio and television media. Using the metaphor of "adding the finishing touch," the book offers profound and thorough explanations of current media transformations, providing accurate references for decision-makers, operators, managers, as well as educators and researchers. It is also a forward-looking monograph.