Managerial Economics (4th Edition) (Annotated Edition)

Author: (USA) Craig R. Peterson
Publisher:
Publish Date: 2006-07-01
Features: This book is co-authored by H. Craig Peterson, a renowned American economist and professor of economics at Utah State University, and W. Chris Lewis. It is an outstanding textbook with significant influence and unique characteristics in the field of international management. Its first three editions have been highly praised worldwide and have been bestsellers for several years. The fourth edition fully reflects the current dynamic business environment, with comprehensive updates and revisions to the content of the third edition. This book can serve as a management economics textbook for senior undergraduate and graduate students in economics and business, as well as for corporate training materials, and is also suitable for management consultants, researchers, and individuals interested in management economics. While providing a comprehensive introduction to the basic principles of microeconomics, the book systematically explains how economic principles help business managers improve their management decisions and offers them a vivid and highly practical analytical tool for decision-making. Additionally, the book helps readers master the principles and application process of management economics through numerous cases, examples, and exercises.