How to operate for a specific consumer segment

Author: Yan Jianxiu
Publisher:
Publish Date: 2003-08-01
Features: Achieve cost reduction and sales increase through practical actions. It is experience, it is also a concept, and it is the best profit management guide during economic downturns. In our interaction with reality, we often encounter such a phenomenon: on one side is the lively scene of marketing, while on the other are many business operators struggling with the market. "It's tough, our product (service) just can't capture the market, the competition is too fierce." Such complaints are often heard. But is it really the case? We need to ask you the questions provided in the book.