Promotional Practical Handbook

Author: Zhang Zili
Publisher:
Publish Date: 2003-01-01
Features: Successful sales are the foundation for establishing a market presence, and clever promotional techniques can stimulate demand and attract consumers. This book provides an in-depth yet accessible introduction to the knowledge base and operational procedures of promotional activities, covering promotional planning for consumers, intermediaries, and sales personnel, as well as common large-scale promotional events. It also explores promotional activities in industries with a high number of practitioners, such as the catering, audio-visual, luxury goods, and beauty and hairdressing industries. The book cites numerous promotional examples, offering strong guidance and reference value for promotional professionals.