Easyhome Complete Guide - Retail Network Library (12)

Author: Li Huali
Publisher:
Publish Date: 2006-10-01
Features: Yichuluobanhua has always been committed to becoming a fresh produce-focused supermarket. Fresh produce has always been Yichuluobanhua's specialty. In addition to meeting customers' one-stop shopping needs at low prices, Yichuluobanhua has been renowned for its delicious, fresh, and high-quality fresh produce. This book provides a comprehensive revelation of the retail giant, with in-depth analysis through slides. It fully deciphers the operational management techniques of fresh produce-focused superstores. High-quality and delicious fresh produce is one of Yichuluobanhua's business characteristics and also the main weapon that sets it apart from competitors, serving as the competitive advantage of Yichuluobanhua's superstores. To ensure the quality of fresh produce, Yichuluobanhua has specifically established a QC quality control team to strictly control the quality of its self-supplied fresh produce products, and it strives to cooperate with large manufacturers as suppliers to absolutely guarantee product quality and safety. Fresh produce loss can generally be divided into two categories: one is loss caused by damage to fresh produce, such as tangible losses due to product loss, waste, or spoilage; the other is loss without damage to the product, such as intangible losses due to price reductions, clearance sales, invoice errors, or input errors. Yichuluobanhua has different control methods for different types of losses. Private label products are a typical business characteristic of Yichuluobanhua. The sales of Yichuluobanhua's private label products account for more than 10% of the total sales revenue of Yichuluobanhua's superstores, making them an important source of sales profit. Due to Yichuluobanhua's well-developed private label strategy, its private label products have gradually gained favor with a broad consumer base.