Supermarket Promotion Planning Manual - Retail Network Library (14)

Author: Chen Liu
Publisher:
Publish Date: 2006-10-01
Features: The term "holiday promotion" refers, by name, to the use of holiday opportunities to boost sales through means such as special offers, gifts, discount coupons, and contests, with the goal of attracting customers and increasing sales. The intensity and specific methods of promotional activities vary across different holidays, with significant differences in objectives and approaches. "Theme promotion" involves linking special holidays, seasons, or events as themes and ensuring that all displays and decorations in the supermarket align with this theme, thereby expanding supermarket sales. Theme promotions can offer great temptation to consumers. This book introduces the tools of holiday promotions and theme promotions, as well as the planning of various holiday and theme promotions, to elaborate on the series of methods for supermarket promotions.