Oushan Complete Guide - Retail Network File Library (11)

Author: Chen Guang
Publisher:
Publish Date: 2006-10-01
Features: As one of the world's leading large supermarket operators, Auchan has grown into a company with sales of 28.1 billion euros, operating 241 large supermarkets, 548 supermarkets, and 600 stores in 14 countries worldwide, with over 135,000 employees. It is currently one of France's major large multinational commercial groups and also one of the Fortune Global 500 companies. Over the past 40 years of operation, Auchan Group has developed its own high-quality service philosophy and advanced management model, always prioritizing the provision of the best service to customers. Following customer preferences, it aims to provide the freshest and best products in the shortest time with the most competitive prices. As one of the top ten global retailers, Auchan's business philosophy includes the operation of specialty products, offering a variety of unique items to maximize the variety of specialty goods in its stores. Since Auchan entered the Chinese market four years later than its competitor Carrefour, finding space for development in the main urban areas was challenging. Therefore, Auchan adopted a strategy of purchasing land and building its own supermarkets as well as expanding into suburban areas. Auchan sets for itself the goal: "Auchan is not the biggest or the fastest, but must be the best in the regional market."