Principles of Management

Author: Li Xiangzhang, Shi Hong
Publisher:
Publish Date: 2006-09-01
Features: Management is both a science and an art. As a science, management becomes increasingly accurate and precise with the development of modern science and technology, and management skills continue to enrich. As an art, merely mastering basic management concepts and theories is far from sufficient; managers must possess strong abilities in coordinating social interpersonal relationships and in comprehensive analysis, organization, and command. This textbook addresses the shortcomings of traditional management education, which often emphasizes theory over practice and knowledge transfer over skill development, by focusing on the comprehensive cultivation of students' quality education and practical abilities. It aims to enhance students' management skills, particularly those with universal applicability. Each chapter selects cases to analyze relevant concepts and principles, and includes simulated exercises reflecting real-world management scenarios. This approach allows important management theories to be further understood through case studies and problem-solving exercises, enabling students to develop a mindset of applying knowledge to practical situations from the outset and to attempt using what they have learned to solve real-world problems. This textbook is designed for beginners in management studies and is suitable for students in economics and management programs at non-comprehensive and financial/economic universities and colleges. It can also serve as a training textbook for management personnel in enterprises and institutions.