E-commerce Practical Technology

Author: Wang Bin
Publisher:
Publish Date: 2006-09-01
Features: This book is a comprehensive e-commerce technology textbook aimed at practicality, introducing the fundamental knowledge and main application technologies of e-commerce. The book is divided into 9 chapters, covering topics such as an introduction to e-commerce, online marketing, e-commerce logistics management, e-commerce security technology, payment technologies in e-commerce, e-commerce websites and design, electronic data interchange, the legal and regulatory environment of e-commerce, and e-commerce project management. This book can serve as a foundational textbook for e-commerce technology in economics and management, computer application, and other related fields in higher education institutions. It can also be referenced by professionals working in e-commerce-related fields. Based on the characteristics of these disciplines, the book does not emphasize strict theoretical rigor or systematic completeness in its content selection but focuses on practicality, technological advancement, and operability.