Public Relations Theory and Practice

Author: Zheng Xiaolan
Publisher:
Publish Date: 2006-08-01
Features: With the further development and improvement of the market economy and the continuous progress of society, the theoretical knowledge of public relations is also constantly being updated. This book focuses on introducing the basic functions of public relations, public relations institutions and personnel, as well as the classic theories of public relations disciplines such as the subjects and objects of public relations. At the same time, combined with cases, it elaborates on the work procedures of public relations and the organization of various specialized activities in public relations. In reality, due to the rapid development of internet technology, virtual organizations have also rapidly grown and expanded, and accordingly, public relations has faced new challenges. Therefore, the development paths and models of online public relations have become a new theoretical research field. This textbook includes a certain amount of content on online public relations.