Travel Agency Management

Author: Chen Xiaochun
Publisher:
Publish Date: 2003-04-01
Features: This book provides a comprehensive discussion on various aspects of travel agency management, including travel agency management principles, product development management, marketing management, reception management, quality management, procurement management, financial management, human resource development and management, information system management, and credit management. It systematically constructs a theoretical framework for travel agency management. In the writing process, the book does not shy away from hot topics but instead thoroughly explores some of the current hot issues in the travel agency industry. During the writing process, the book adheres to the principle of combining theory with practice, focusing on theoretical research while also conducting certain case analyses. The author's purpose in writing this book is to provide a practical textbook for faculty and students in tourism schools and to offer a useful reference book for travel agency practitioners.