Bilingual Teaching Series - Modern Competitive Strategy

Author: (USA) Walker
United States / USA
Publisher:
Publish Date: 2005-02-01
Features: This book draws on the essence of industrial economics, evolutionary economics, mainstream strategic theory, and organizational sociology to propose a rigorous and highly proactive comprehensive framework for strategic theory and practice. With extensive experience in industrial practice and teaching, the author is able to offer a balanced perspective that incorporates diverse viewpoints and distills each into essential principles that are easy for students to grasp. Creatively introduces the theory of "continuous competition" to discuss how businesses can ensure long-term operational success and navigate economic downturns. Given that governance is becoming an increasingly important reason for the bankruptcy of large American corporations, a full chapter is dedicated to exploring corporate governance issues. Not only does it analyze the strategy of business units but also examines the strategy of the entire enterprise, highlighting how the performance of business units can be improved as part of a large diversified company.