Manage at Zero Distance – Perceive the Management World

Author: Chen Guohai
Publisher:
Publish Date: 2005-08-22
Features: This is the only book in China that explores various management issues from the perspective of psychological perception. Many management principles revealed in the book are thought-provoking and have been proven effective in management and marketing practices. – Professor Yue Xiaodong, Ph.D. in Psychology from Harvard University
The most inspiring aspect of this book for me is that management is not the exclusive domain of a few; everyone can learn to manage. – Dr. Hu Songhua, from Lingnan College, Sun Yat-sen University
The most striking feeling I have from this book is that regardless of who you are, you can learn and master many fundamental principles of management from it and immediately apply them in practice. – Dr. Liu Shanshi, Director of the School of Business Administration, South China University of Technology
The numerous examples provided by the author, drawn from life and management practices, are concise, vivid, humorous, and compelling, making them worth savoring. – Professor and Dr. Yang Xiaoyan, School of Business, Guangdong University of Foreign Studies
The book offers a wealth of interesting examples. Some of them made me laugh after I read them, and the reflections that followed were even more rewarding, allowing me to grasp the profound management insights the author intended to convey. – Dr. Cao Zili, from Massachusetts Amherst University
Starting from the principles of perception, the book explores how people should perceive and read the management environment, adopt effective strategies, and achieve management goals. At the same time, it reveals management principles in various aspects, including management communication, leadership, human resource management, marketing, fairness perception, and life management. With a unique perspective, easy-to-understand language, illustrations, rich examples, and a humorous tone, this book is suitable for business and corporate leaders, managers, teachers, and university students. It can also serve as supplementary reading material for courses such as "Human Resource Management," "Consumer Psychology," "Management Psychology," and "Organizational Behavior."