Rising from the Ashes – Peeking into the Business Philosophy of Chinese Time-Honored Brands

Author: Guo Huibin
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Features: The book is based on analyzing the shortcomings of "Chinese time-honored brands" and corresponding them with the strengths of a certain Western enterprise, diagnosing the past and future development of these time-honored brands. In the selection process, it adheres to either the same or similar products; or the same business model; or similar profit models, striving for strong comparability and extracting general conclusions, aiming to provide a feasible path for the rebirth of time-honored brands. The book contains classic, rich, and detailed case materials, as well as in-depth yet accessible analysis; it offers both management concepts and practical tools. This book is suitable for professional business readers, can also be used by management majors, and can serve as a reference for experts and scholars studying.