Judo Marketing

Author: (English) Barnes, (English) Richardson, translated by Luo Shan
Publisher:
Publish Date: 2005-02-01
Features: This book is suitable for anyone who wants to build a brand or business but lacks sufficient funds. This was also the situation the authors faced when they took over Harry Ramsden's newly established fish and chips shop in Yorkshire 10 years ago. They began to think deeply, now calling it "Judo Marketing," which is based on the principles of judo—using the brain more than the muscles. This helped them transform a small fish and chips shop into an extremely successful global brand. They have developed a game plan to help your business achieve the same level of success. Join the authors in their judo practice, learn how to leverage others' strengths, move quickly, and maintain balance, just like the seven strategies learned in Judo Marketing. Many practical examples are drawn from a series of companies, and the authors tell the competitive advantages in a brief and relaxed way, showing that it is always possible to find them—regardless of how little money you have.