Chief Executive Officer, Strategic Planning and Organizational Design

Author: (French) Mischon et al., translated by Guo Jinlin, Guo Xiaoying
Publisher:
Publish Date: 2005-11-01
Features: For many enterprises, designing organizational models is aimed at operational optimization, yet the resulting models may conflict with strategic goals. Overly simplistic organizational models cannot simultaneously achieve short-term and medium-term objectives. Managers cannot share the same decision-making criteria, which may hinder economic success. Comprehensive management must create conditions for the uniqueness of strategy. Enhancing common sense levels within the organization and using the same organizational behavioral language can provide a unique approach to achieving strategic goals. Therefore, managers and headquarters should be responsible for explaining the superiority of cognition. They may construct or destroy valuable intangible assets. Written by two renowned scholars, this monograph makes groundbreaking contributions to both theory and practice on issues often overlooked. Guided by solid corporate management theory, the book proposes how corporate leaders can formulate strategies to adapt to the changing social and international economic environments of the 21st century, and how CEOs can effectively manage, predict risks, and make decisions. Using numerous examples, the book illustrates how influential enterprises can become the primary drivers of performance, functioning like an ever-evolving, complex machine that never remains fixed. The entire book covers all the challenges faced by CEOs and explores methods for achieving short-term success while avoiding pitfalls.