Franchise Practice Series Franchise in the New Century

Author: Jiang Yunfeng
Publisher:
Publish Date: 2004-01-01
Features: Franchising is internationally known as the Third Commercial Revolution and is referred to by the American futurist and author of Megatrends as the most successful marketing concept in human history. Due to its characteristics of enabling rapid business expansion without requiring massive investments, it can be anticipated that franchising will become a new growth driver for China's future economic development, with tremendous potential. In the 10 years since its development in China, how many billion yuan enterprises have been created? How many millionaires and billionaires have been made? Although we cannot obtain a specific answer, we know that the answer must be thrilling.