China Auto Merchant War; China Auto Merchant Growth Chronicle

Author: Ding Shuxiong
Publisher:
Publish Date: 2006-02-01
Features: The wisdom crystallized from the marketing master of Chinese car dealers with both "hands" and "brain"; the first "clinic" + "battlefield" + "laboratory" integrated car dealer combat manual in China; the first strategy case treasury in the automotive industry that combines "experience record," "lesson record," and "creativity record." Cases are the best learning medium. We advocate doing well in "three records": first, experience record; second, lesson record; third, creativity record. — Chairman of Mengniu Dairy Co., Ltd., Niugensheng, on marketing, "hands are more important than brains" — A person's height is not determined by thoughts but by hands. An excellent manager can continuously improve his behavior and act with higher standards than others. — Professor and Doctoral Supervisor at South China University of Technology, Chen Chunhua
This is a practical book that perfectly combines industry responsibility with professional cultivation, aiming to help businesses clarify and break through various bottlenecks, inspire entrepreneurs to activate their management mindset engine, and lead the industry's development direction, offering guidance for both industry insiders and outsiders! — Liu Chunxiong, Deputy Editor-in-Chief and Senior Researcher of the Sales and Market Magazine
Automotive business is a strategic undertaking. Tactical flaws must ultimately be traced back to strategic issues, and strategy determines the success or failure of the business. On the other hand, automotive marketing is a highly practical field where is detrimental. Therefore, automotive marketing must combine strategic vision with practical experience. The author of this book steps back from practicality to study from a strategic perspective while still considering practical needs. This is a novel approach! — Jia Xinguang, Chief Analyst at China Automotive Industry Consulting Development Co., Ltd.
The author of this book excels in "winning through innovation," and the essence of innovation lies in "newness," with the key being breakthrough. The author of this book has achieved both: first, innovation in the "publisher" angle, with the author as a "master expert coach"; second, innovation in the "work system," with the book comprising three parts: "Car Card," "China Automotive War," and "Car Direction," forming a cohesive and self-contained whole with open and close flexibility, where the meaning is self-evident; third, "value utility," with the book synchronized with the car market and appropriately leading the way, combining timeliness with foresight, strategy with tactics, methods with tools, and concepts with actions. This is also the unique charm of the book! — Huang Guohui, CEO of Business Online and Council Member of the Asia-Pacific Management Society, China
Currently, there are few articles and books on automotive marketing in various marketing magazines and websites, and even fewer of them contain essential content! However, this book is a classic in this field and is highly worth reading! — Pei Libo, Editor-in-Chief of China Marketing Communications Network
This is a rare automotive marketing treasure in China. The author has been deeply involved in the automotive sales field for many years and deeply understands the industry. "Ten years of tempering a sword" have honed the "China Automotive War." — Hou Xiaojun, Senior Editor of the Automotive Section of the Southern Daily
Although the level of automotive marketing in China still needs improvement, the exploration and efforts in localization should not be overlooked. This book is the result of such exploration and effort. It is not about flaunting imported experience or imposing theoretical but about summarizing and reflecting on local experience. — Ning Ping, Senior Reporter of the Automotive Section of the China Business News
In recent years, the car market has struggled to shake off the shadow of the winter. On one side, major car manufacturers are competing fiercely, launching wave after wave of price cuts and new models, while on the other side, consumers remain cautious, waiting for more discounts. Many once-dominant car dealers have been defeated in the competition of this micro-profit era. Faced with the sluggish state of the Chinese car market in recent years and the encroaching pressure from international dealers, how can China's automotive industry find a roadmap to accelerate into a healthy fast lane? China Automotive War delves into marketing strategies suitable for the local market, analyzes real cases layer by layer to uncover their secrets, and revolves around "Car Card," "Car Road," and "Car Direction," covering the entire upstream and downstream industrial chain. It integrates strategy with tactics, cases with insights, methods with tools, and concepts with actions, providing the automotive industry with a systematic and complete survival and development roadmap.