Analysis of Consumer Psychology in the Food and Beverage Market

Author: Zeng Yujuan
Publisher:
Publish Date: 2004-03-01
Features: The authors of "The High-End Catering Management Book Collection" include experienced restaurant owners, general managers, senior executives, trainers, as well as experts, professors, writers, journalists, and editors. All of them, with a strong sense of responsibility, delve into the grassroots of the catering industry, repeatedly interviewing owners and employees, and have collected a large amount of first-hand materials while thoroughly researching catering industry theoretical knowledge. These books are a precious asset created for the catering industry by them. The series of books has dozens of planned topics, covering a wide range, involving all aspects of restaurant operations, including business skills, business philosophy, management methods, service skills, employee training, and many other details. The content is extremely rich, the knowledge scope is extremely broad, and thus the books are comprehensive and practical.