IDG New Economy Business Practice Dummy Books -- How to Do Marketing Well

Author: (American) Ham
Publisher:
Publish Date: 2000-06-01
Features: Marketing is rich and widespread, making it one of the most important aspects of modern business activities. Therefore, effective marketing is crucial for businesses. This book provides a comprehensive and detailed description of marketing activities from four perspectives: the formulation of marketing goal plans, the application of marketing techniques and strategies, the operational forms of marketing, and the "ten tips and ten taboos" in the implementation process. The book emphasizes the combination of theory and practice, with fresh content and simple methods, making it particularly suitable for marketing personnel in large, medium, and small enterprises. It is also an essential read for plant managers (managers). In the tide of the modern market economy, having this book will give you a competitive edge; after reading it, half of your marketing success will be achieved.
Marketing is rich and widespread, making it one of the most important aspects of modern business activities. Therefore, effective marketing is crucial for businesses. This book provides a comprehensive and detailed description of marketing activities from four perspectives: the formulation of marketing goal plans, the application of marketing techniques and strategies, the operational forms of marketing, and the "ten tips and ten taboos" in the implementation process. The book emphasizes the combination of theory and practice, with fresh content and simple methods, making it particularly suitable for marketing personnel in large, medium, and small enterprises. It is also an essential read for plant managers (managers). In the tide of the modern market economy, having this book will give you a competitive edge; after reading it, half of your marketing success will be achieved.