Contemporary Western News Media: Core Curriculum Textbook Series for Graduate Students in Journalism and Communication

Author: Li Liangrong
Publisher:
Publish Date: 2003-06-01
Features: This book comprehensively elaborates on contemporary Western news media industry, covering theory and practice, operations and business models, as well as the interactive relationships with society, politics, and culture. It provides a vivid picture of the current state and development of Western news media. The book offers a profound critique of the strategic adjustments made by Western media in the past two decades in response to globalization and diverse influences, such as shifts in operational strategies and tactics. It also provides rational and actionable evaluations of their global business philosophies, including the development of media content, branding, distribution channels, and service models. This book serves as a core textbook for graduate-level courses and can also be used as a reference for advanced undergraduate students and candidates preparing for postgraduate entrance exams. It is also an important reading for media professionals.